A common gaming principle is the Asset Store, through which one assembles suitable material goods for an optimal gaming experience. Whether through cheats, continuous adherence to the game logic, or in-game purchases is less important. The fact is, the Asset Store pursues its own reward strategy. At the core of these matters lies one thing: individual adaptability.

Reality Check:

Everyone talks about gamifying everyday processes. The simplest procedures seem 'innovative' and evolved as long as they have become digitally applicable in a playful manner. So is the customization of your new luxury yacht. A grill station instead of a seating area, a king-size bed instead of two single beds, mahogany instead of teak deck, a gray hull instead of beige, a double master, contentment.

This project brings forth two luxury yacht online configurators that the world doesn't need. Yet, the optimal purchasing experience arouses the desire to have a unique experience on an overpriced fiberglass boat. Something that only a few can afford in this world. Cheers!